"'The key to success for any business endeavor,' she says, 'are the people behind it.' As she puts it, a brand cannot become a break out, enduring hit by itself. It takes a focused meeting of minds, an exemplary dedication to customer service, innovation, and an always-attentive ear to the ground that hones in on critical consumer cues. Deborah's own brand of high-energy enthusiasm
sends it over the top."
Doug Williams, Chairman & CEOFilson Holdings Inc.
"C.C. Filson is a century-old premium outdoor apparel brand that men have been wearing for generations. Deborah and her team effectively leveraged that heritage and were instrumental in transforming the brand into an aspirational lifestyle choice for The American Sportsperson. Deborah is tenacious, resourceful, and achieves impressive results."