Situation
The Connecticut Green Bank, the nation’s first full-scale green bank, is leading the clean energy finance movement by leveraging public and private funds to scale-up renewable energy deployment and energy efficiency projects across Connecticut. The Green Bank’s success in accelerating private investment in clean energy helps to support the Governor’s and Legislature’s energy strategy to create jobs, increase economic prosperity, promote energy security, and address climate change. The company was seeking a public relations partner to deliver continuous, high-level media placements in local Connecticut and New England regional media to promote their GoSolar Smart-E residential and C-Pace commercial and industrial green energy initiatives.
Strategy
Burns Communications developed and directed a year-long consumer and B2B PR campaign, resulting in significantly increased visibility for Connecticut Green Bank’s industry leading residential and commercial financing products, including development of print and video case histories on successful residential and commercial customers. Agency Managing Principal, Deborah Burns, also served as a trusted company spokesperson with media, real estate, finance influencers, thought leaders, and stakeholders, as well as municipal government leaders in the New England region.
Results
Connecticut Green Bank was expertly positioned as one of the nation’s leaders in the green energy industry, resulting in a significant increase in new contracts and partnerships. The Bank also expanded their reach, influence, and impact at the State government level. Burns Communications continuous delivered high-impact business page cover stories and placements, bylined articles, broadcast TV and Radio interviews with leading Connecticut, regional, and green energy trade media. Residential, Commercial, and Industrial Green Bank experts were also expertly positioned as ongoing media and industry news sources.
ClientConnecticut Green BankServicesStrategic Media Relations, Company Spokesperson with Media, Real Estate, Finance, and Connecticut State Government Influencers, Thought Leaders and Stakeholders, Brand & Product Positioning and MessagingLinkhttpss://www.ctgreenbank.com/
